Notice

Participants of the Woongjin AI RUNNER CHALLENGE

- First hands-on AI hackathon open to all employees, supported by AWS Korea

- 29 teams and 107 participants carried out projects on AI-driven business and customer service innovation

Seoul, July 14, 2025 — Woongjin Co., Ltd. (CEO Su Young Lee) announced that it has successfully hosted the company’s first hands-on AI hackathon, the 2025 AI RUNNER CHALLENGE, engaging employees across all divisions.

The hackathon was designed as part of Woongjin’s company-wide initiative to build internal AI competencies by enabling employees to implement AI-powered business innovation ideas themselves. Supported by AWS Korea, the program focused on applying the latest AI technologies in practical business scenarios. Over the course of one month, from June 9, a total of 29 teams comprising 107 employees competed with their projects.

As an AWS Consulting Partner, Woongjin has already applied various AWS AI services—including Amazon Lex (voice/text chatbot), Amazon Transcribe (speech-to-text), Amazon Translate (multilingual support), and Amazon Bedrock (generative AI)—to its enterprise AI Contact Center (AICC), enabling customer experience innovations in consultation automation, summarization, and analytics. The hackathon was structured to extend this expertise and know-how company-wide through a practical, hands-on training program.

Participants received lectures and training on generative AI tailored to their roles, along with idea development consulting from AWS Korea. Based on this, each team carried out projects in four key areas:

- Customer support and communication automation

- Business and document process automation

- Data and system operations automation

- AI enhancement of Woongjin’s industry-specific solutions (WDMS, WRMS)

Proposed ideas included an AI grievance consultation and analysis system that directly addresses employee concerns and visualizes risks through data analysis; an AI ERP analytics tool that leverages generative AI to forecast finances and detect anomalies; a multilingual VOC system capable of serving overseas customers with a single Korean manual; and a structured interview question generator that creates customized questions by job role and position. These projects demonstrated the potential for innovation in corporate culture, work efficiency, and decision-making.

Woongjin evaluated the projects based on AI utilization, creativity, business value, practicality, and completeness, and selected winners for further review. The company plans to assess the feasibility of applying the winning ideas to actual services and pursue their enhancement.

Woongjin views AI not merely as an automation tool but as a core competency for delivering tailored customer services and improving management efficiency. The company is actively working to internalize AWS’s leading AI and cloud technologies and accelerate AI-based service innovation.

CEO Su Young Lee stated:
“The AI hackathon marks the starting point of Woongjin’s AI transformation. We expect all employees to gain hands-on AI experience and lead business innovation and customer-centric services based on that knowledge.”

He added:
“We are entering an era where ideas, beyond experience and technology, become true competitive strengths. Woongjin will lead market change through the convergence of technology and data.”