Use Case

 Company Overview 

BMW Korea is the South Korean branch of the globally renowned premium automotive company, BMW Group. It operates three premium brands: BMW, MINI, and BMW Motorrad. Established in 1995 as the first imported car brand to set up a branch in Korea, BMW Korea has played a key role in introducing the concept of premium brands to the Korean market. By offering top-tier services that match its luxury vehicles, BMW Korea has firmly established itself as a leader in Korea’s high-end automobile market. BMW Korea strives to ensure maximum customer satisfaction at all times. Through its extensive network of showrooms, service centers, parts logistics centers, and vehicle logistics hubs nationwide, the company continually provides an exceptional customer experience.

 Customer Needs 

Over the past 20 years, BMW Korea, along with its 7 official dealers and 213 branches, has used global DMS (Dealer Management System) to manage the import and sale of vehicles. However, the aging system struggled to meet the increasing demands of the business. Key challenges included limited processing capacity, difficulty in complying with foreign legal requirements, lack of Korea-specific services, insufficient mobile functionality, high costs, and the inability to adopt new digital technologies such as AI and big data. Recognizing the need for a better IT environment to support future business growth, BMW Korea initiated a digital transformation aimed at creating a more efficient and user-friendly system for dealers and customers alike.

 Why Woongjin and the Solution were Chosen 

For over 10 years, Woongjin has been developing solutions optimized for the mobility industry. In this project, BMW Korea decided to replace its outdated system with Woongjin's Digital Mobility Solution. Woongjin completely upgraded the existing DMS, which had been used by official BMW, MINI, and Motorrad dealers in Korea. 'MyDMS' is the new generation of DMS, handling new/used vehicle sales, customer management, maintenance service, and parts management. Woongjin earned certification for BMW’s Retail Integration Service (RIS), ensuring seamless real-time data integrity between BMW Korea and the global headquarters in Germany.

 Results 

BMW Korea now handles the core processes of vehicle sales and maintenance through WDMS, supplemented by SAP Business One for financial operations and AWS cloud infrastructure to enhance stability. This successful digital transformation has enabled BMW Korea to deliver proactive and seamless digital services to its customers. The company now offers fast, convenient, and contactless services, including live video updates during vehicle maintenance, ensuring a safer and more transparent service experience. Additionally, the 'Pickup & Delivery' service, in which a professional driver collects and returns the vehicle after inspection and repairs, provides a differentiated and superior customer experience.

 Project Keywords 

#WDMS #GlobalCertification #LocalizedSolution #DataIntegrity #IntegratedInformationManagement #StreamlinedCommunicationSystem